REPORT WRITING CHAPTER 18 homework

REPORT WRITING CHAPTER 18 homework

1: Q what is creating a business plan?

  A Creating a business plan is a special situation in business writing. The business plan is a document that describes in detail the business concept in an entrepreneur’ mind: an unsatisfied need on the part of potential customers that creates an opportunity foe the entrepreneur, what the entrepreneur will offer to meet that need, and why and how the entrepreneur’s offering will draw customers away from the alternatives available to them. The business plan also describes the various resources he or she will employ to realize the business concept and the expected financial results, usually projected under several scenarios.

2: Q why write a business plan?

  A Writing a business plan is not among most employees’ responsibilities. On the other hand, almost anyone who starts a business, even as a solo effort would benefit from writing a business plan. Through the necessary research you may discover overlooked opportunities or competitive threats to your idea, or simply clarify thoughts. For example, you may modify your business concept to focus on a slightly different need or group of potential customers, or conceive of a more effective way of meeting the original need. A related benefit of writing s business plan is the chance to discover fatal flaws in your concept through research and analysis rather than through costly trial and error. Consultants and professors in entrepreneurship regularly hear entrepreneurship regularly hear entrepreneurs describe their failures in terms such as “If I had only known…” or “I didn’t expect …” often a business plan would have revealed the problem.

3：Q Preliminary components ?

   A The business plan begins with several components whose purpose is to aid the reader in quickly sizing up the proposed venture, understanding the entrepreneur’s ideas, and finding more detailed arguments and information in the plan’s main body. The preliminary components are brief and typically are produced late in the process of writing a business plan. Those facts do not justify the casual attitude of some entrepreneurs to writing these components. Like every other component if a business plan, they are included for good reasons and can either help or frustrate your efforts to secure resources and support for your venture.

4: Q what is cover page? Including what?

  A The cover page is the business plan’s first page. As such, its purpose is similar to that of title pages you have used on other business reports.

The cover page should include the items:

l     The company’s name, address, and telephone number

l     It’s internet and/or email address

l     The company’s logo or other identifying image

l     The name, address, telephone, and email address of the company’s contact person

l     The date of the business plan (to distinguish it from earlier or later versions) and its copy number (so you can track how many copies you have issued, and to whom)

l     A statement that prohibits copying of the business plan

5: Q Marketing plan include….?

  A Marketing plan include the following information:

l     The sales methods employed by the venture for each channel

l     The distribution channels through which the product/service will be sold

l     Advertising and promotion directed to each channel

l     Advertising and promotion directed to final purchasers

l     Alliances with other companies or organizations to advance the venture’s marketing

l     Other methods